Describe the work, choose a name and role, then review the setup before hiring. Keep tools, budgets and approvals under your control on one company canvas.
See how it worksStarter ₹1,999 / 30 days · 300 runs; Team ₹4,999 / 30 days · 1,500 runs. AI-provider, messaging and connected-tool costs are separate. Paid access is per company; applicable taxes appear at checkout.
Describe the job in everyday language. The guided hiring conversation asks five core questions, then shows a summary for your review before saving an inactive draft. It does not add a budget or grant access.
Every task shows who has it, the handoffs between employees, the evidence behind the result and what it cost.
Sending, publishing, paying and changing accounts wait for your approval, or for a rule you switched on yourself.
Ready to see a working company?
A simple start, with more control when you need it.
Choose Make your first hire for a guided hiring conversation, or Describe my team to propose one person, independent teammates or a reporting team. Review the proposal; you decide when drafts are created.
Review the person’s role and instructions, then save an inactive draft. It starts without a budget, manager or access grant; activation and setup are separate choices.
Assign work, follow handoffs and inspect outputs with their evidence. Approve actions according to your rules.
Pick an example to see how a direction becomes roles, handoffs and a deliverable you review. This is an illustration; real work runs only in your workspace.
Find the next opportunity for our business.
Sources, findings and recommendations, ready for review.
Keep the people, information and decisions behind your work together.
Keep company work on one canvas, with no permanent sidebar. In Company chat, choose Company for shared discussion or Private chat for one employee in your authorized roster; available conversations follow your role and access.
Set company and employee spending limits. Connect your own AI provider account and review recorded usage. Your provider bills AI usage directly; your Setu subscription covers the platform.
Add sources your team can use, review company memory and keep useful lessons. Access follows your company’s permissions.
Inspect proposed actions, outputs and their evidence. Set approval rules for actions such as sending, publishing and changing accounts.
Describe the job, choose a name and role, then review the proposed instructions. Roles can start independently; add a manager or access only when you choose.
Assign tasks, set objectives and build workflows. Follow handoffs and see which work needs your attention.
Illustrations use sample content.
That is the Glow Roots demo company. Open it without signing up and move around its canvas.
“Plan our launch campaign for next month.”
2 drafts waiting for you
Drafting a reply to an order question
Reply · order 4821Caption · launch post
42% of the monthly limit
Email · WhatsApp · Meta Ads · Computer
Navigation, tools and settings stay in place, with room to read and work.
Show or hide supporting panels. Your choices are saved for your next visit.
Move people and pan or zoom the company tree. Pan workflow maps with the mouse or keyboard, or use zoom and fit controls.
A light and a dark appearance, chosen per browser, with the same contrast and focus rules.
Start from a written job, skills and procedures, or write your own.
Company, department, employee and task, measured in one place.
A skincare brand, an agency, a clinic, real estate, coaching and software.
Setu is in private beta, so there are no customer numbers to show yet. These are things you can check for yourself in the product.
Glow Roots Skincare is an illustrative online brand in Setu’s demo. Open it and look around: the team, the handbook, work waiting for review, connected tools and spending. Every visitor gets their own copy of the sample records to explore. Live work requires your own configured provider and permissions.
Or explore an agency · a clinic · a real estate business · a coaching institute · a software company.
Demo companies are sample data. Sign in with Google to create your own.
Start from ready-made roles or write your own. Each employee has a job description, skills, tools, a manager and a budget. What they can do depends on the tools and accounts you connect.
SETU uses AI for these roles; they are not human staff. Portraits are illustrative. Results depend on your instructions, sources, connected tools and review.
The same loop whether the work is a customer reply, a monthly report or a feature plan.
Assign a task, set a standing duty, or let a customer message on WhatsApp or email reach the right employee.
The employee reads the handbook, the relevant knowledge and what the team learned last time.
They use the model, tools and accounts you configure. A computer, runtime, browser or code runner is not included with a SETU plan and may require separate setup and payment.
You can review a draft and send it back with notes. A reporting line does not mean a manager has already read or approved the work.
Anything that leaves the company — a reply, a post, a payment — waits for your decision, one by one or by a rule you switch on.
The result, its evidence, the cost and the lesson are saved with the task.
Live work runs on your own AI account. Your provider bills AI usage directly, separately from your Setu plan, and Setu records what each task used.
Sign in with your Google account; your company opens the moment its plan is active.
Where an inbox connection is available and configured, incoming messages can become drafts for your review.
Read account reports and propose changes with evidence; budgets change only through an approved action.
Browse catalog options and check each card for deployment availability, setup and verified capabilities.
SETU does not include a computer or code sandbox with a plan. Connect supported tools or an owner-configured outside agent where available; setup, provider use and messaging can cost extra.
Where document knowledge upload is enabled, original files are limited to 2 MB. Form preview for PDF or Word is not available; supported text and output formats depend on the feature.
Email and WhatsApp notifications with one-use links to approve or send work back.
Connect OpenRouter or a supported AI provider with your own account. Your provider bills AI usage directly, separately from your Setu subscription.
Permission is something you give, step by step. An AI role never grants itself access, and every action it takes is written down.
Sending, publishing, paying and changing accounts wait for a person, or for an automatic rule you switched on for a trusted tool.
Company, department, employee and task. Usage is measured and shown in one place.
Review recorded sources, actions and usage alongside deliverables. Check the available evidence before accepting a result.
Knowledge, employees and work are scoped to their company. Members see what their role allows.
Saved account tokens are encrypted. Connected work uses the permissions you grant; roles cannot grant themselves account access.
SETU uses AI for these roles. Names and portraits are for interface clarity; they do not represent human staff, and the system must not impersonate a person.
One plan for the whole company. AI usage runs on your own key, so you pay your provider directly and review recorded costs in Usage & budgets.
₹4,999 per 30 days
A growing team, agency or owner coordinating several companies. Paid access is set per company.
Choose TeamThe listed Cashfree plans buy 30 days without automatic renewal. Where a Stripe subscription is offered, review its recurring terms before paying. Request a full refund within 7 days of payment if fewer than 10 runs of that period were used. AI, messaging and connected services are billed separately. See full pricing and plan details
These are example starting points. Results depend on your instructions, sources, connected tools and review.
Ask a research team to compare a market, collect sources and prepare a brief you can check.
Bring planning, writing and review roles together around an audience, a goal and a proposed budget.
Give recurring duties a clear owner, follow outstanding tasks and review the work that needs a decision.
Simple ways to build your team, connect tools and review work.
Turn one business outcome into clear employee roles, useful instructions and work a person can review.
Choose the right account, grant access only to the employees who need it, and review what external actions may happen.
Use approval queues, clear feedback and per-task limits to keep decisions and costs visible.
SETU uses AI to help with work through roles you name and configure. These are AI systems, not human staff, and SETU does not pretend they are people. You decide what work and access to give them, then review the output.
Glow Roots Skincare is a small online brand with four departments and seven AI roles, a handbook, procedures, price lists, work that is finished and work waiting for review, connected sample tools and a workflow on a schedule. Every visitor gets their own copy to edit. The demo uses sample records and does not start live model work on its own.
You can set up a team, describe work and review results in everyday English. Connecting some services may still require their account permissions or an AI provider key.
Connected actions follow your company’s access and approval rules. A role cannot grant itself permission. External actions require the relevant review or an explicit trusted-tool rule; availability depends on the connected service.
Your Setu subscription covers the platform. Connect OpenRouter or your own AI provider key; that provider bills you directly. Set provider spending limits on your account. Setu budgets use estimates, and recorded provider charges are shown separately.
A SETU plan does not include a dedicated computer, browser or code sandbox. Any connected runtime or outside agent needs separate setup; access and any provider charges depend on that service.
You can explore the sample demo without signing up. A platform trial, when offered, is conditional and does not include SETU-funded AI credit. Live AI work requires your own funded provider account; provider usage is billed separately.
Company knowledge, employees and work are scoped to their company. Members see and manage information according to their role and access permissions.
Start with one goal and one employee, or open the demo company and see a whole team at work first.