PRICING

One plan for the whole company.

Start with one 3-day platform trial for an eligible verified account, then choose a plan to continue live work. No mobile number or payment method is needed for the trial. The listed Cashfree plans buy 30 days without automatic renewal. Where a Stripe subscription is offered, check its recurring price and renewal terms before paying. Connect OpenRouter or a supported AI provider for live work; your provider bills you separately from your Setu plan. Review provider-reported usage and labeled cost estimates in Usage & budgets.

Start my 3-day platform trial
Starter

₹1,999 per 30 days

One small business starting its team.

  • Unlimited employee profiles
  • 300 runs per 30 days
  • Approvals, memory, skills, duties, inbox and notification controls
  • Connect OpenRouter or a supported AI provider; AI usage is billed separately
  • Email support
Choose Starter
Team

₹4,999 per 30 days

A growing team, an agency or several companies under one owner.

  • Unlimited employee profiles
  • 1,500 runs per 30 days
  • All companies view for several companies
  • Everything in Starter
  • Priority support
Choose Team

Included in every plan

  • Named team members with roles, instructions, skills, reviewed memory and storage
  • Review controls for external actions, including any trusted-tool rules you explicitly enable
  • Optional reporting relationships, governed handoffs and standing-duty setup
  • Inbox and notification setup for supported connected email and WhatsApp providers
  • Spending limits and usage records for company work

AI usage, connected services, messaging and remote computer time are separate costs. Availability depends on your connected account, permissions and configured service. Employee profiles do not include an always-on computer or unlimited simultaneous work.

Questions

What is a run?

One owner request counts as one run, including its employee handovers and reviews. Each scheduled duty occurrence counts as one run. Practice runs on the built-in practice engine do not count. Runs on your own AI key count towards the period; the AI usage itself is billed by your provider on your own key.

Is there a free trial?

Yes. Eligible verified accounts receive one 3-day platform trial. No mobile number, payment method or automatic charge is required. Connect your own AI provider and pay it directly for AI usage; SETU-funded AI credits are not included. Creating another company does not restart the trial. Choose a paid plan after the trial to continue live work.

Can I add runs without changing plan?

Yes: add-ons add runs to the current period and are paid the same way, through a payment link.

Is GST charged?

Setu is not currently registered under GST. No GST is charged on Setu plans or add-ons, and the price shown is the full amount you pay. Every payment produces a numbered payment receipt; it is not a GST tax invoice, so input tax credit cannot be claimed on it. If we register for GST we will email account owners in advance and issue tax invoices from then on; any change to what you pay applies only from your next period.

Can I get a refund?

Within 7 days of a payment, when fewer than 10 runs of that period were used, ask for a refund from your invoice list; refunds go back to the original payment method within 7 working days.

What happens when a plan ends?

Your records stay. Employees stop running live work until the plan is renewed; practice mode stays available.